Hill records aims to serve the land-grant, flagship, and research missions of the University of Arkansas:

Land-Grant Mission:

Hill Records is dedicated to elevating the work of Arkansan musicians and increasing access to music business opportunities for creatives across the state. 

Flagship Mission:

Hill Records represents, nurtures, and promotes exceptional music, art, and pedagogy for the 21^st century music industry. 

Research Mission:

Hill Records aims to break new ground in digital music analysis, virtual artist empowerment, and discovery of technological applications for the music world.